Angus Reid Institute did a polling and it revealed that public is no
more interested in Tim Hortons as their opinion keep on worsening over the past
There may be a reason that Tim Hortons has been having a little conflict between the franchises and its parent company, Restaurant Brands International (RBI), present somewhere away from the country.
Local owners, owning a caffeine-powered franchise, put a statement, complaining that cost-cutting measures from RBI are the reason we are having low quality, service, and safety problems at the restaurants. The Federal government is looking forward, to know more truth about the claims, according to the Angus Reid report.
Customers are complaining about the same thing also. Whether they are doughnut lovers or usual drinkers, all said that their experience is getting worse and the quality of the restaurant keeps on declining over the last few years.
Although the report suggests that customers are highly dissatisfied, 70% Canadians still says that “Tim Hortons plays a part when they think of Canadian culture” and 62% are strongly in favor of the company. It clearly seems that to regain the success and happiness of the company is impossible, though Canadians still haven’t decided where to go for their morning coffee.
Maybe it is because of this, Tim Hortons has decided to shift their 50 years old head office and Global Restaurant Support Centre at Oakville, ON.
“This major metropolitan environment will provide a platform for us to further expand our leadership in Canada by bringing us closer to our business partners and the people on the front lines of tomorrow’s industry trends,” said Alex Macedo, President of Tim Hortons.
Macedo also said that this change is necessary as to build stronger Tim Hortons in connections with new technology and innovations.
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